Marketing Operations Leader

James Chase, MBA

Growth Systems, Analytics, Automation, AI

Growth-focused operator with a track record of scaling acquisition, analytics, and execution systems across marketing and sales workflows.

Montreal, QuebecEnglish + French

$15M+
Attributable digital sales
From multi-channel acquisition and conversion optimization at Medisca.
$1M+
Incremental revenue lift
From scoped and implemented website product recommendation model.
$500K+
Translation cost reduction
From automated translation workflow implementation.
40%
Design throughput increase
From workflow automation and execution bottleneck removal.
18,000+ hrs
Program coordination scale
Website application program delivered across 13 teams.

Medisca
Jul 2025 - Present
Marketing Operations Manager
Montreal, QC
- Consolidated fragmented reporting and analytics workflows into centralized operations.
- Integrated 7 data sources through ETL into Power BI for unified performance visibility.
- Implemented automated translation workflows that increased design throughput by 40%.
Medisca
Jun 2024 - Jul 2025
Digital Marketing Team Lead
Montreal, QC
- Led launch of Medisca's $1.5M website application program.
- Coordinated 13 teams across 18,000+ work hours for execution and delivery.
- Implemented product recommendation model driving $1M+ in incremental revenue.
Medisca
May 2022 - Jun 2024
Digital Marketing Specialist
Montreal, QC
- Migrated and structured 20,000+ customer and contact records for Creatio Marketing.
- Built lead-nurture workflows and managed inbound pipeline handoff to Sales.
- Supported paid campaign execution and conversion reporting across core channels.
Genius Solutions
Dec 2021 - May 2022
Digital Marketing Specialist
Montreal, QC
- Built HubSpot workflows for lead routing and lifecycle management.
- Activated account lists with 6sense and connected audiences to ad platforms.
- Improved marketing-to-sales visibility with cleaner segmentation and data hygiene.
Animals First Choice
Jan 2018 - Dec 2021
Co-Founder
Guelph, ON
- Built and operated a bootstrapped eCommerce acquisition engine from zero.
- Owned Shopify storefront, funnel optimization, and paid channel experimentation.
- Scaled paid acquisition across Facebook, Google, and Instagram.

Professional Summary

I lead growth and marketing operations with a systems mindset, combining experimentation, analytics, and automation to improve acquisition efficiency. My focus is translating business goals into operating models that teams can execute consistently.

Current Build Focus

Competitive intelligence pipeline design and operational rollout.
Market intelligence workflow standardization for planning and prioritization.
Sales prospecting pipeline automation to improve qualification and handoff.
Translation workflow automation for faster multilingual execution.

Skills & Tools

Strategy

Demand generation
Growth planning
Revenue alignment
Stakeholder reporting

Analytics

Marketing analytics
Conversion optimization
Experimentation testing
Customer behavior analysis

Automation & AI

n8n
Power Automate
Claude
Zapier

Data & Reporting

Power BI
GA4
Microsoft SQL Server
Looker Studio

CRM & Platforms

HubSpot
Salesforce
Creatio
Contentstack

Paid Media

Google Ads Manager
Meta Ads Manager
LinkedIn Campaign Manager
Programmatic advertising

Education

Master of Business Administration
Queen's University
Jan 2025 - Jan 2026
- Dean's Entrance Scholarship recipient for academic and professional achievement.
Bachelor of Management, Economics, & Finance
University of Guelph
Aug 2017 - Dec 2021
- Athletic scholarship recipient (varsity football).
- 4x U SPORTS Academic All-Canadian.

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