GTM & Revenue Operations Leader

James Chase, MBA

Systems, Data Infrastructure, Internal Tooling, AI

GTM and revenue operations leader who builds the systems, data infrastructure, and tooling that help go-to-market teams scale. Combines hands-on technical building with strategic planning to eliminate manual bottlenecks and unify data across platforms.

Montreal, QuebecEnglish + French

$15M+
Attributable digital sales
From structured testing and optimization across acquisition funnels, supported by centralized 7-source Power BI reporting.
$500K+
Translation cost savings
From automated translation workflow replacing manual five-day cycle.
$1M+
Incremental revenue lift
From product recommendation engine driving cross-sell performance.
40%
Design throughput increase
From Power Automate workflow eliminating translation bottleneck.
18,000+ hrs
Program coordination
$1.5M website application delivered across 13 teams.

Medisca
Jul 2025 - Present
Marketing Operations Manager
Montreal, QC
- Designed ETL pipeline integrating 7 data sources into Power BI for unified performance analytics.
- Built AI-enabled prospecting workflows using Clay and Claude for lead enrichment and scoring.
- Architected automated translation workflows saving $500K+ and increasing throughput by 40%.
Medisca
Jun 2024 - Jul 2025
Digital Marketing Team Lead
Montreal, QC
- Served as Product Owner for $1.5M website application, coordinating 13 teams and 18,000+ hours.
- Scoped and delivered product recommendation model driving $1M+ in incremental revenue.
- Led structured testing and optimization across acquisition funnels contributing to $15M+ in digital sales.
Medisca
May 2022 - Jun 2024
Digital Marketing Specialist
Montreal, QC
- Migrated and structured 20,000+ customer and contact records for Creatio Marketing.
- Built lead-nurture workflows and managed inbound pipeline handoff to Sales.
- Supported paid campaign execution and conversion reporting across core channels.
Genius Solutions
Dec 2021 - May 2022
Digital Marketing Specialist
Montreal, QC
- Built HubSpot workflows for lead routing and lifecycle management.
- Activated account lists with 6sense and connected audiences to ad platforms.
- Improved marketing-to-sales visibility with cleaner segmentation and data hygiene.
Animals First Choice
Jan 2018 - Dec 2021
Co-Founder
Guelph, ON
- Built and operated a bootstrapped eCommerce acquisition engine from zero.
- Owned Shopify storefront, funnel optimization, and paid channel experimentation.
- Scaled paid acquisition across Facebook, Google, and Instagram.

Professional Summary

I build the systems, data infrastructure, and internal tools that power GTM and revenue operations. From ETL pipelines and CRM architecture to custom TypeScript automation and AI-enabled workflows, I own the technical build and the strategic planning behind it.

Current Build Focus

ETL pipeline centralizing 7 data sources into Power BI for unified performance analytics.
AI-enabled sales prospecting workflows using Clay for enrichment and Claude for lead scoring.
Custom internal tools in TypeScript and Node.js to automate data processing and system integrations.
Automated translation workflows reducing costs by $500K+ and increasing throughput by 40%.

Skills & Tools

Systems & Automation

Marketing automation
Process automation
System integrations
API integrations

Development & Integration

TypeScript
Node.js
REST APIs
AI-assisted development

Automation & AI

n8n
Power Automate
Copilot Studio
Clay

Data & Analytics

Power BI
GA4
Microsoft SQL Server
ETL pipeline design

CRM & Platforms

HubSpot
Salesforce
Creatio
6sense

Operations

Lead scoring
Lead lifecycle management
Lead routing
Attribution modeling

Education

Master of Business Administration
Queen's University
Jan 2025 - Jan 2026
- Dean's Entrance Scholarship recipient for academic and professional achievement.
Bachelor of Management, Economics, & Finance
University of Guelph
Aug 2017 - Dec 2021
- Athletic scholarship recipient (varsity football).
- 4x U SPORTS Academic All-Canadian.

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