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Selected Work

Project Case Studies

Work samples focused on practical operating systems across growth, analytics, and automation, including current builds in intelligence pipelines, prospecting workflows, and translation automation.

Medisca · Ongoing initiative

Competitive Intelligence

Owned full implementation lifecycle (build, test, operate) for an event-based competitive intelligence pipeline.

Problem

Competitive updates were shared manually by the commercial team, creating inconsistent visibility across the organization.

Technical approach

  • Built event-based website scraping to monitor public competitor content and launch signals.
  • Used LLM analysis to convert raw page changes into decision-ready summaries.
  • Generated alerts, summaries, and brief-style email updates for go-to-market teams.
  • Published outputs into an internal app so Sales, Product, and Marketing can access current intelligence.

Stack & systems

  • Python
  • Firecrawl
  • Claude

Outcomes

  • Reduced missed competitive updates across Sales, Product, and Marketing.
  • Improved commercial alignment through shared event-based intelligence outputs.

Medisca · Ongoing initiative

Sales Prospecting Pipeline

Built a prospecting flow that automates list generation, enrichment, and alerts for Sales coverage.

Problem

Outreach and list building were manual and inconsistent across territories.

Technical approach

  • Built a Python-based flow that pulls licensing and business-source data to identify potential clients.
  • Used MedPro and Google Business Profile as core prospecting signal sources.
  • Detected newly registered license holders and surfaced them as sales-ready opportunities.
  • Generated prospect lists, alert updates, and enrichment outputs for territory-level outreach.
  • Distributed outputs through recurring email briefs and operational list exports.

Stack & systems

  • Python
  • Claude

Outcomes

  • Improved sales efficiency by reducing manual list-building effort.
  • Supported new-account growth by surfacing net-new opportunities faster.

Medisca · Ongoing initiative (Communications + Design)

Translation Workflow Automation

Built and implemented an end-to-end SharePoint automation flow where users upload files and receive reviewed translations in a target-language return folder.

Problem

Manual translation took around five days: documents were sent to a platform, quoted, accepted, and then queued for delivery.

Technical approach

  • Triggered translation jobs directly from file uploads in a SharePoint upload folder.
  • Automated translation processing with DeepL through Power Automate while preserving formatting and styling.
  • Applied glossary and consistency controls so translated outputs stay aligned with channel language standards.
  • Routed translated drafts to the channel owner for QA and approval, then returned approved files to a separate folder.

Stack & systems

  • SharePoint
  • Power Automate
  • DeepL

Outcomes

  • Increased design-team throughput by 40%.
  • Increased communications-team throughput by 20%.
  • Delivered over $500K in savings in the first year.

Medisca · Ongoing optimization initiative

Product Recommendation Model

Owned full end-to-end delivery: requirements, solution design, implementation, and ongoing optimization.

Problem

Product discovery was low on the website experience.

Technical approach

  • Implemented recommendation modules directly on product detail pages.
  • Used add-to-cart and purchase behaviors as core recommendation inputs.
  • Returned product recommendations to increase discovery depth for active shoppers.
  • Measured and optimized performance using GA4 attribution modeling.

Stack & systems

  • Algolia
  • GA4

Outcomes

  • Drove over $1M in revenue impact through recommendation-led product discovery.